Respondent Personal Information Policy

Protecting your personal information is important to Idealis Research. That is why we have developed a Respondent Personal Information Policy that covers collecting, using, disclosing, transferring, and storing your information. If you register in our database or sign up to participate in a particular market research study, we will take all reasonable measures to ensure that your data is treated securely and in accordance with this Policy.

By joining our database or registering online to participate in a particular study, you agree that you have read and understood this Policy and consent that Idealis Research may process your personal data in the manner we describe.

All of our services are provided in accordance with the ICC/ESOMAR, ABEP and LGPD codes of conduct.

If you have any questions about the Policy, please send an email to You may also email this address at any time to:


The information we store

We store the minimum amount of personal information necessary for us to be effective when inviting you to participate in market research studies.

When you register with Idealis Research, we store the following information in our database:

We keep this information for 5 years. At the end of 5 years, we will contact you to ask if you would like to continue to stay in our database. If we do not hear from you at this time, we will delete your information. You can, of course, write to at any time to ask us to correct or delete your information.

When you sign up to participate in a specific study, we usually store additional personal information relevant to that study. This additional information is deleted when the study is completed, although we do keep details of which studies you have participated in and how much you received for each study.


The purpose for which we use your information

We process your personal data so that we can invite you to participate in relevant market research studies, manage the research process, and improve our services.

We will process your information for the following purposes:

We will not use your personal information for any other purpose and we will never sell or give your personal data to third parties for marketing purposes.


The legal basis for the processing of your information

We process your personal data with your explicit consent or as part of our legitimate interests as a company. You have the right to change the way we may process your information at any time. You also have the right to find out what information we keep about you, request corrections or request that your data be deleted. Kindly write to if you wish to exercise any of these rights.


Where your information is stored

We store your information, where possible, on secure servers in Brazil. As Idealis Research is based in Brazil, any information that you provide will be transferred to Brazil.


Your rights

You may find out what information we hold about you, request that we correct it, request that we do not use any of the information we have gathered or have us delete the information we hold about you. If you wish to exercise any of these rights, please send your request to


Working with other market research companies

Idealis Research works with a small number of carefully selected other market research companies when doing so helps us to do our work more effectively. These companies are carefully evaluated by Idealis Research before we work with them. If any third party processes your data on our behalf, we always ensure that they handle your data with the same levels of security and care as we do.


Revisions to this Policy

We may revise this Policy from time to time to improve the way we work, deal with new situations and ensure that we continue to comply with legislation, regulations and best practice in the market research industry.